Amplify Starter Package
Coming soon. Three 60-minute one-on-one sessions within 30 days, including your ELI assessment and debrief.
Coaching · Phoebe Ade, MA, MCIPD, SHRM-SCP, ELI-MP
Coaching that begins with identity.
As an executive coach, I work with leaders through my signature 3C Framework: Clarity, Confidence, and Courage, in that order.
To change how you lead, we first examine who you are: the beliefs beneath your patterns, your decisions, and your ambitions.
Phoebe Ade | Amplify Advantage
Basis of the work
We do not see the world as it is; we see the world as we are.
— Anaïs Nin
Each of us interprets events through beliefs formed by experience, education, culture, and conviction. Those beliefs are rarely examined, and they govern more decisions than most leaders realize. Under pressure, they govern almost all of them.
Coaching examines that structure. A client identifies the assumptions they have been acting on, tests them, and keeps only those that hold. Conduct changes afterwards, and it changes for a stated reason, which is why it tends to hold after the engagement ends.
I do not coach the role a client occupies. I coach the person occupying it, because the same person will carry the same patterns into the next role if they are left unaddressed.
Who coaching is for
Leaders at a point of transition or increased responsibility.
Clients come to this work when they are preparing for promotion, entering a larger role, reconsidering their direction, or aware that their present way of leading will not serve the work ahead of them. They are willing to examine their own part in the difficulties they describe, and to act on what they find.
This coaching is not a substitute for advice, and it is not a short course in technique. It works best for leaders who are prepared to reflect honestly on their own conduct and do the thinking themselves. Nor is coaching therapy. Where a matter belongs with a therapist or another professional, I will say so.
What changes
What a client arrives carrying, and what they leave with.
Clients often arrive carrying questions they have not been able to articulate. They come with uncertainty, transition, ambition, pressure, or the quiet sense that something in their leadership is misaligned. They carry the weight of expectations, the fog of unclear identity, and the tension between who they are and who they know they could be, along with the stories, patterns, and beliefs that have shaped their leadership, some helpful, some limiting.
They leave with clarity, with confidence, and with courage. They leave with a deeper understanding of their identity: their values, their voice, their strengths, their purpose. They leave with language for what they want, insight into what has been holding them back, and a clear path forward, with tools and practices that help them navigate complexity with stability and intention.
The change is internal first, external second. It begins with who they are and ends with how they lead.
What makes this coaching different
Start with who you are, not what you do.
We begin with who you are, so that you lead from clarity instead of confusion and from courage instead of fear. This coaching blends strategic thinking, emotional intelligence, Energy Leadership, and spiritual grounding. I see patterns others miss. I help you make sense of complexity.
I do not coach the symptoms. I coach the source. I do not coach the performance. I coach the identity that drives it. That is what makes this work different: it is deeper, and it is built to last.
How an engagement proceeds
A defined sequence.
1. Discovery call. We begin with a 60-minute conversation. No pressure, no performance, just clarity. We explore where you are, what you are carrying, and what you want to move toward. You get a sense of how I coach, and I get a sense of what you need.
2. Energy Leadership Index assessment. For Founding clients, the ELI assessment is an optional add-on. For Signature clients, it is included in the package. It gives us a snapshot of your energetic patterns, your stress responses, and the internal drivers shaping your leadership. We debrief it together and use it as a foundation for your growth.
3. Identity and clarity work. We start with your who: your beliefs, values, strengths, patterns, and internal narratives. This is where the 3C work begins, with clarity first. You gain language for your identity and insight into what has shaped your leadership.
4. Confidence building. Once clarity emerges, confidence grows. We work on your voice, your presence, your decision-making, and your internal alignment, so that you trust yourself more deeply and lead with greater stability.
5. Courage and execution. With clarity and confidence in place, courage becomes possible. We translate identity into action: navigating transition, making decisions, setting boundaries, pursuing goals, and stepping into the next chapter of your leadership.
6. Integration and future planning. We close by integrating everything you have learned. You leave with a clear plan, aligned practices, and the confidence to continue growing long after the engagement ends.
Limited launch offer
The Founding Client Package.
One-on-one transformational leadership coaching to help you lead from who you are, not just what you do. Founding client rate, limited to the first 10 clients.
What is included
Six sessions, with an optional ELI assessment.
- Six private coaching sessions of 45 minutes, held by video
- Optional: Energy Leadership Index (ELI) assessment. A research-backed assessment of how you show up, and the energy you operate from day to day and under stress. We debrief your results together and use them as our shared language for the work.
- A written action plan following each session
- Contact with me between sessions for brief check-ins
Pricing is shared openly. View the coaching packages to see the investment and everything each package includes.
View Packages and PricingTo take a founding place, write to phoebe@amplifyadvantagegroup.com or book a discovery call.
Book a Discovery CallStandard packages
The regular structure of the practice.
The packages below are the standing offer, available independently of the founding places. The Signature is a twelve-week engagement, and it is where most clients do their principal work.
Signature 12-Week
A 90-minute kickoff session followed by eleven weekly sessions of 60 minutes. Includes the Energy Leadership Index assessment and debrief, email support between sessions, session preparation materials, a one-month check-in, and a 90-day review.
Continuation
Month to month, for clients who have completed the Signature package. Three sessions of 60 minutes each month, with email support between sessions. Cancel with 14 days' notice before the next billing date.
One-month trial guarantee
The Signature package carries a one-month trial. After the first four weeks, we review your progress against the outcomes you named at the outset. If you have not seen real progress, we stop, and you pay for the first month only. On the payment plan, that is your first payment and nothing further. If you paid in full, the remainder is refunded. The guarantee applies to the Signature package.
Full payment terms, cancellation, and rescheduling provisions are set out in the Coaching Agreement, which you receive before any payment is due.
Investment details for each package, including the Founding rate, are in the one-pager.
Group & Team Coaching
For leadership groups and intact teams.
Facilitated coaching for groups and teams who need shared clarity, stronger alignment, and more consistent leadership. This work builds collective identity, deepens trust, strengthens communication, and equips groups to lead with unity and purpose. Engagements are structured, outcome-driven, and tailored to the dynamics of the team.
Format, timeline, and investment are confirmed individually after an initial conversation about your team. To discuss group or team coaching for your organization, book a discovery call or write to phoebe@amplifyadvantagegroup.com.
Begin with a discovery call.
We will discuss your present position, what you want from coaching, and which package, if any, is appropriate. Sixty minutes, no obligation.
Book a Discovery CallPrefer email? phoebe@amplifyadvantagegroup.com